{"product_id":"influence-new-and-expanded-uk-the-psychology-of-persuasion","title":"Robert B. Cialdini PhD - Influence, New and Expanded UK: Psychology of Persuasion | Paperback | 592 Pages","description":"\u003ch1\u003eInfluence, New and Expanded UK: The Psychology of Persuasion\u003c\/h1\u003e\n\u003cp\u003eThis foundational and wildly popular go-to resource for the science of influence and persuasion, written by renowned expert Robert B. Cialdini PhD, is an international bestseller with over 5 million copies sold. This new and expanded edition includes new research, new insights, new examples, and online applications, making it essential reading for professionals in business and careers.\u003c\/p\u003e\n\n\u003cp\u003eDr. Cialdini explains the psychology behind why people say yes and provides actionable insights on applying these principles ethically in business and everyday settings. Backed by 35 years of evidence-based, peer-reviewed scientific research, this book guides you in becoming a more skilled persuader while also teaching you how to defend against unethical influence attempts.\u003c\/p\u003e\n\n\u003cstrong\u003eKey Features\/Benefits\u003c\/strong\u003e\n\u003cul\u003e\n    \u003cli\u003eExplores the psychology of persuasion and why people comply.\u003c\/li\u003e\n    \u003cli\u003eIncludes Cialdini’s Universal Principles of Influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and the newest principle, Unity.\u003c\/li\u003e\n    \u003cli\u003eProvides new research, insights, and online applications for modern use.\u003c\/li\u003e\n    \u003cli\u003eTeaches readers how to ethically apply influence science in decision-making.\u003c\/li\u003e\n    \u003cli\u003eHelps readers defend themselves against unethical influence tactics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cstrong\u003eSpecifications\u003c\/strong\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Cialdini PhD, Robert B.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Business\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Harper Business\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBinding:\u003c\/strong\u003e paperback\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 1st Edition\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 13, 2021\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrint Length:\u003c\/strong\u003e 592 pages\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 0063138794\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 978-0063138797\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 150mm x 228mm x 44mm (Approx.)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.05 kg (Approx.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eMaster the crucial aspects of behavioral science and learn to ethically move others in your direction with this comprehensive guide to influence.\u003c\/p\u003e","brand":"by Robert B. Cialdini PhD","offers":[{"title":"Default Title","offer_id":57640002716030,"sku":"0063138794","price":21.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/71SPjJ_UnLL.jpg?v=1783099333","url":"https:\/\/www.yachew.com\/products\/influence-new-and-expanded-uk-the-psychology-of-persuasion","provider":"Yachew","version":"1.0","type":"link"}