With a meteoric rise that has seen her firmly established as one of 2013's most original, individualistic and talked-about new artists, Lorde is releasing her feverishly awaited debut album, "Pure Heroine". The last few months have seen a head-spinning list of accomplishments for the 16-year-old New Zealander, real name Ella Yelich-O'Connor, born and raised on Auckland's North Shore. A viral groundswell has seen her debut release "The Love Club" EP race up the US charts, which has gone in the iTunes Top 10 Album Chart, with single "Royals" simultaneously in the Top 10 Singles Chart.