Transform your daily frizz battle into an effortless styling experience with the L'Oréal Professionnel Keratin Alpha Sleek Shampoo. This professional, sulphate-free formula is designed to gently cleanse while actively reshaping and reinforcing your hair's keratin structure, reprogramming hair for up to 2 weeks of frizz control.

• Reprograms hair for up to 2 weeks of frizz control* containing a keratin smoothing formula.
• Achieve up to 5x smoother hair & 2x less frizz**.
• Controls unwanted volume for daily styling in half the time***.
• Adds softness & instant shine that lasts up to 5 days****.
• Luxurious, ultra-creamy texture immediately softens, nourishes, and hydrates the hair, leaving it silky and manageable.
• Helps to protect hair from breakage & damage and improves hair health from the first use****.
• Sulphate-free formula, also suitable on coloured hair.
• Scented with Cardamom.

• Brand: L'Oréal Professionnel Paris
• Product Type: Shampoo
• Size: 300 ml (Pack of 1)
• Form: Cream
• Special Feature: Keratin Smoothing
• Target Audience: Unisex Adult
• Weight: 300g

Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. For best results, follow with Keratin Alpha Sleek Smooth Transformer treatment once a week to reprogram hair for 2 weeks of frizz control*. On other wash days, use the professional hair mask to prevent damaged hair and increase moisture and smoothness. Finally, use the Mirror Sleek Serum to seal your style.

Achieve a smooth, sleek finish and significantly reduce styling time with this advanced, professional shampoo.