{"product_id":"the-challenger-sale-how-to-take-control-of-the-customer-conversation","title":"The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon and Brent Adamson | Business Book","description":"\u003ch1\u003eThe Challenger Sale: How To Take Control of the Customer Conversation\u003c\/h1\u003e\n\n\u003cp\u003eDiscover the groundbreaking sales methodology that challenges conventional wisdom and drives consistent high performance. Based on extensive research, \u003cem\u003eThe Challenger Sale\u003c\/em\u003e reveals that the most effective salespeople don't just build relationships; they challenge their customers with unique insights and tailored solutions.\u003c\/p\u003e\n\n\u003cp\u003eThis international bestseller, with over 1 million copies sold, argues that the classic relationship-building model is often the wrong approach, especially for complex business-to-business sales. Authors Matthew Dixon and Brent Adamson identified five distinct sales rep profiles, with the 'Challenger' consistently outperforming others.\u003c\/p\u003e\n\n\u003cp\u003eLearn how to equip any sales rep with the tools to drive higher customer loyalty and greater growth by understanding how to offer insights that help customers save or make money, tailoring messages to specific needs, and assertively taking control of the sales process.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Features\/Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChallenges traditional sales approaches with data-driven insights.\u003c\/li\u003e\n  \u003cli\u003eIdentifies the 'Challenger' sales profile as the key to consistent high performance.\u003c\/li\u003e\n  \u003cli\u003eProvides actionable strategies for tailoring sales messages and controlling the conversation.\u003c\/li\u003e\n  \u003cli\u003eAims to drive higher customer loyalty and business growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Matthew Dixon, Brent Adamson\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Portfolio Penguin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRelease Date:\u003c\/strong\u003e February 7, 2013\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 1st\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePage Count:\u003c\/strong\u003e 240 pages\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 15.2 x 1.8 x 23.2 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 299g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 9780670922857\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 978-0670922857\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout the Authors:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBrent Adamson is a managing director at CEB, specializing in Sales and Marketing. Matthew Dixon is an executive director at CEB, focusing on Financial Services and Customer Contact. Both are frequent contributors to the Harvard Business Review and co-authors of \u003cem\u003eThe Challenger Sale\u003c\/em\u003e and other influential business books.\u003c\/p\u003e\n\n\u003cp\u003eTransform your sales strategy and achieve greater success with the insights from \u003cem\u003eThe Challenger Sale\u003c\/em\u003e.\u003c\/p\u003e","brand":"by Matthew Dixon","offers":[{"title":"Default Title","offer_id":57825704935806,"sku":"0670922854","price":4800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/81zHI0uWAgL.jpg?v=1786373670","url":"https:\/\/www.yachew.com\/ja-jp\/products\/the-challenger-sale-how-to-take-control-of-the-customer-conversation","provider":"Yachew","version":"1.0","type":"link"}