Next Gen CEO: The Essential Handbook from the Star of BBC's The Apprentice

The traditional path to career success is obsolete. In an era defined by the AI revolution, shifting global power, and new working practices, ambitious professionals must adapt quickly to survive and thrive. This book, endorsed by Alan Sugar as 'The real deal' and Simon Squibb as 'The essential modern playbook,' offers a practical guide to mastering modern leadership.

Written by Mike Soutar, founder, executive, and interviewer from BBC's The Apprentice, Next Gen CEO is designed as a 'working book' to keep on your desk. It cuts through management theory to deliver battle-tested frameworks across 60 sharp, micro-learning chapters, focusing on the raw mechanics of everyday success.

Key Benefits & Frameworks

• Master Self-Leadership: Develop the unshakeable self-belief, relentless optimism, and strong work ethic needed to stand out.
• Embrace Constructive Dissent: Learn how strategically losing arguments can strengthen your position and increase team respect.
• Step Out of the Weeds: Utilize the four-step 'PISA' method to effectively manage your time and stop carrying excessive mental load.
• Protect Your Energy: Map your personal productivity curve to maintain high performance without risking burnout.

Leadership is defined by behavior, not just title. This handbook is for those ready to learn faster than the world is changing and take charge of their professional trajectory.

Specifications

• Author: Mike Soutar
• Binding: Hardcover
• Language: English
• Print Length: 432 pages
• Publication Date: June 4, 2026
• ISBN-10: 1035095726
• ISBN-13: 978-1035095728
• Dimensions: 16.4 x 3.5 x 24.6 cm (164x35x246mm)
• Weight: 650 g
• Reading Age: 18 years and up
• Publisher: Macmillan Business

Equip yourself with the essential modern playbook to navigate today's professional challenges and lead effectively.