Influence, New and Expanded UK: The Psychology of Persuasion

This foundational and wildly popular go-to resource for the science of influence and persuasion, written by renowned expert Robert B. Cialdini PhD, is an international bestseller with over 5 million copies sold. This new and expanded edition includes new research, new insights, new examples, and online applications, making it essential reading for professionals in business and careers.

Dr. Cialdini explains the psychology behind why people say yes and provides actionable insights on applying these principles ethically in business and everyday settings. Backed by 35 years of evidence-based, peer-reviewed scientific research, this book guides you in becoming a more skilled persuader while also teaching you how to defend against unethical influence attempts.

• Explores the psychology of persuasion and why people comply.
• Includes Cialdini’s Universal Principles of Influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and the newest principle, Unity.
• Provides new research, insights, and online applications for modern use.
• Teaches readers how to ethically apply influence science in decision-making.
• Helps readers defend themselves against unethical influence tactics.

• Author: Cialdini PhD, Robert B.
• Brand: Business
• Manufacturer: Harper Business
• Binding: paperback
• Edition: 1st Edition
• Language: English
• Publication Date: May 13, 2021
• Print Length: 592 pages
• ISBN-10: 0063138794
• ISBN-13: 978-0063138797
• Dimensions: 150mm x 228mm x 44mm (Approx.)
• Weight: 1.05 kg (Approx.)

Master the crucial aspects of behavioral science and learn to ethically move others in your direction with this comprehensive guide to influence.