Schwarzkopf LIVE Intense Colour Pure Purple 086 delivers bold, long-lasting purple hair colour with up to 50% grey coverage. Formulated with a built-in Vibrancy Serum, this permanent dye activates colour at the core of each hair strand for maximum depth, anti-fade protection, and brilliant shine. Ideal for light blonde to dark blonde hair, it offers rich, vibrant results with a healthy, nourished finish.

Key Benefits:

• Intense, long-lasting purple colour with anti-fade formula
• Up to 50% grey coverage for a seamless, even result
• Built-in Vibrancy Serum enhances colour depth and shine
• Vegan formula free from silicones and alcohol
• Delivers healthy-looking shine and nourished hair

Key Ingredients:

• Prunus Armeniaca Kernel Oil – nourishes and conditions hair
• Panthenol – strengthens and improves hair texture
• Litchi Chinensis Fruit Extract – provides antioxidant benefits
• Vegan formula with no animal-derived ingredients
• Silicone- and alcohol-free for gentle, colour-safe care

How to Use:

• Squeeze colour cream into developer bottle and shake until mixed
• Apply to dry, unwashed hair evenly from roots to ends
• Leave on for 20–30 minutes, then rinse thoroughly until water runs clear
• Follow with the included LIVE care conditioner, leaving it in for 2 minutes before rinsing
• For long or thick hair, use two packs for full coverage

Additional Information:

• 100 g / 3.5 oz
• Suitable for light blonde to dark blonde hair
• Packaged in 100% recycled aluminium tube
• Vegan formula

Transform your look with Schwarzkopf LIVE Pure Purple 086 – vibrant, lasting colour that cares for your hair.