{"product_id":"next-gen-ceo-the-essential-handbook-from-the-star-of-bbcs-the-apprentice","title":"MACMILLAN Next Gen CEO Handbook - Career Advancement | Mike Soutar | Hardcover","description":"\u003ch2\u003eNext Gen CEO: The Essential Handbook from the Star of BBC's The Apprentice\u003c\/h2\u003e\n\u003cp\u003eThe traditional path to career success is obsolete. In an era defined by the AI revolution, shifting global power, and new working practices, ambitious professionals must adapt quickly to survive and thrive. This book, endorsed by Alan Sugar as 'The real deal' and Simon Squibb as 'The essential modern playbook,' offers a practical guide to mastering modern leadership.\u003c\/p\u003e\n\u003cp\u003eWritten by Mike Soutar, founder, executive, and interviewer from BBC's The Apprentice, \u003cem\u003eNext Gen CEO\u003c\/em\u003e is designed as a 'working book' to keep on your desk. It cuts through management theory to deliver battle-tested frameworks across 60 sharp, micro-learning chapters, focusing on the raw mechanics of everyday success.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits \u0026amp; Frameworks\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaster Self-Leadership:\u003c\/strong\u003e Develop the unshakeable self-belief, relentless optimism, and strong work ethic needed to stand out.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEmbrace Constructive Dissent:\u003c\/strong\u003e Learn how strategically losing arguments can strengthen your position and increase team respect.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStep Out of the Weeds:\u003c\/strong\u003e Utilize the four-step 'PISA' method to effectively manage your time and stop carrying excessive mental load.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProtect Your Energy:\u003c\/strong\u003e Map your personal productivity curve to maintain high performance without risking burnout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLeadership is defined by behavior, not just title. This handbook is for those ready to learn faster than the world is changing and take charge of their professional trajectory.\u003c\/p\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Mike Soutar\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrint Length:\u003c\/strong\u003e 432 pages\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 4, 2026\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 1035095726\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 978-1035095728\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 16.4 x 3.5 x 24.6 cm (164x35x246mm)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 650 g\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eReading Age:\u003c\/strong\u003e 18 years and up\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Macmillan Business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEquip yourself with the essential modern playbook to navigate today's professional challenges and lead effectively.\u003c\/p\u003e","brand":"by Mike Soutar","offers":[{"title":"Default Title","offer_id":57640064942462,"sku":"1035095726","price":36.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/81NTVTfKI4L_7bef14de-b842-41bb-a10d-9d587bce806c.jpg?v=1783101876","url":"https:\/\/www.yachew.com\/fr-be\/products\/next-gen-ceo-the-essential-handbook-from-the-star-of-bbcs-the-apprentice","provider":"Yachew","version":"1.0","type":"link"}