The Pricing Sprint: 12 Steps to Unlock the Power of Pricing

Transform pricing from a guessing game into a repeatable, evidence-driven process with this essential guide by Jenny Millar and Ann Padley. This book offers a step-by-step framework designed for management professionals struggling with discounting pressure or hesitant to adjust pricing, providing actionable strategies grounded in human behavior and commercial insight.

Many businesses lose millions not due to product flaws or high costs, but by misjudging customer value. The Pricing Sprint converts pricing into a collaborative conversation about value, equipping teams with the tools to design, test, and optimize strategies for sustainable commercial success.

• Learn 12 actionable steps to move beyond guesswork in pricing decisions.
• Develop pricing strategies that are customer-focused and market-aligned for growth.
• Fuel a repeatable, evidence-driven process for continuous pricing optimization.
• Align pricing with company values while building customer loyalty.
• Engage your team in shaping a sustainable commercial strategy.

• Binding: Hardcover
• Authors: Jenny Millar, Ann Padley
• Language: English
• Print Length: 256 pages
• Publication Date: May 28, 2026
• ISBN-10: 1399430807
• ISBN-13: 978-1399430807
• Dimensions: 163 x 244 x 25mm (Approx. 6.4 x 9.6 x 1 inches)
• Weight: 440g
• Publisher: Bloomsbury Business (UK)

This hardcover edition provides a masterclass in shaping commercial strategy through effective pricing, ensuring your business delivers exceptional results.