Penguin The Power of Habit: Why We Do What We Do, and How to Change | Paperback International Edition

Discover the science behind your daily routines with The Power of Habit by award-winning journalist Charles Duhigg. This compelling book delves into the thrilling and surprising world of habit formation, explaining why some individuals and organizations struggle to change while others transform rapidly. By understanding the mechanics of habits, you gain the power to reshape your life, productivity, and success.

• Explores the scientific study of habits, revealing where they reside in the brain.
• Examines how understanding habits was crucial to the success of figures like Michael Phelps and Martin Luther King, Jr.
• Provides an empowering discovery: harnessing habit science can transform businesses, communities, and personal lives.
• Offers practical insights for exercising regularly, losing weight, raising children, and boosting productivity.
• Features compelling arguments supported by extensive research, balancing intellectual seriousness with practical advice.

• '[An] essential manual for business and living.' - Andrew Hill, Financial Times
• 'Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way.' - Daniel H. Pink
• 'This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.' - The Economist

• Author: Duhigg, Charles
• Binding: Paperback
• Edition: 1st International Edition
• Language: English
• Publication Date: February 7, 2013
• Print Length: 400 pages
• ISBN-13: 978-1847946249
• Dimensions: 12.8 x 2.4 x 19.7 cm
• Weight: 281 g

If you are seeking the key to personal transformation or organizational change, this book provides the necessary framework based on new science. Start harnessing the power of habit today.