James Burke - Marketing That Works: The Complete System | Business & Sales Paperback

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James Burke - Marketing That Works: The Complete System | Business & Sales Paperback
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James Burke - Marketing That Works: The Complete System | Business & Sales Paperback

Regular price
247,00 kr
Sale price
247,00 kr
Regular price
EAN: 9798252647364
Release Date: 2026-04-13

From the Manufacturer

How 1,000+ UK small businesses built predictable marketing without relying on word of mouth

I was sitting with my twelfth client in a row who had made the exact same mistake, and I thought, why does nobody know this? They were all doing the same thing - relying on word of mouth and chasing whatever tactic they'd seen that week, with no real system holding any of it together.

So I built the system I wished they'd all had on day one. Since then, I've used it to help over 1,000 small businesses get off the word-of-mouth treadmill and had the whole thing filmed for a documentary called Business As Unusual.

If you're running a £250k to £5m business and you're tired of guessing, this is the exact system.

James Burke

5 x Business Owner

The step-by-step system that's grown 1,000+ small businesses out of the word-of-mouth trap

You're spending money on marketing and you have no idea if it's working. You've tried agencies, you've posted on social media and you've followed advice from people who sounded like they knew what they were talking about. And the leads still aren't coming in the way they should.

So you fall back on word of mouth. It works, until it doesn't. One or two quiet months and you're staring at the bank balance, lying awake at night, wondering what to do next.

This book gives you the complete system to fix it. Step by step, from scratch, even if nothing has worked before.

aplus content image
Headshot portrait of young man with short dark hair and friendly smile against plain white background, professional style photograph.These 3 read the 'Marketing that works' book...
aplus content imageWe made £1.2 million in 2 years
Portrait photograph of an adult male wearing dark navy blue shirt with orange lanyard and credential badge, smiling at camera against white background."I'd been reading every marketing book, going to every event, doing every course, and all the information I was getting was contradicting itself. I couldn't work out what was going to make sales. I came across James Burke's book Marketing that Works, and then worked with him directly. He taught me how to persuade people to act, and it changed the business. We've added £1.2 million to turnover in 2 years. School of Play isn't a tennis coaching operation anymore. It's a proper company."

Most businesses start at step 5 and wonder why nothing works

The Growth Blueprint: 6 steps with everything in order.

Foundation. Get clear on the problem you solve better than anyone.

Targeting. Choose the specific group who needs it most and will pay for it.

Intelligence. Get inside their head. Know their pain better than they can describe it.

Offers. Build three ways: a free taster, a flagship product, and a direct conversation.

Vehicle. Pick the platform where your market already lives and show up consistently.

Optimisation. Test, measure, improve the copy, upsell, and increase volume.

This book walks you through all six, in order, from scratch.

Is this book for you?

This book is for you if:

You're a small business owner doing £300k to £5m and marketing feels like a constant source of frustration. You know you should be doing more of it, but you're not sure what's working, what's wasting money, or what to try next. Most of your customers come from word of mouth and you've got no real system behind any of it. You're good at what you do. You're just not a marketer.

This book is probably not for you if:

You're an experienced marketer or CMO who already understands the fundamentals. You've been doing this for years and you're looking to optimise one specific channel. Or you're the kind of person who reads books, nods along, and never does anything with it.

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