How 1,000+ UK small businesses built predictable marketing without relying on word of mouth
I was sitting with my twelfth client in a row who had made the exact same mistake, and I thought, why does nobody know this? They were all doing the same thing - relying on word of mouth and chasing whatever tactic they'd seen that week, with no real system holding any of it together.
So I built the system I wished they'd all had on day one. Since then, I've used it to help over 1,000 small businesses get off the word-of-mouth treadmill and had the whole thing filmed for a documentary called Business As Unusual.
If you're running a £250k to £5m business and you're tired of guessing, this is the exact system.
James Burke
5 x Business Owner
The step-by-step system that's grown 1,000+ small businesses out of the word-of-mouth trap
You're spending money on marketing and you have no idea if it's working. You've tried agencies, you've posted on social media and you've followed advice from people who sounded like they knew what they were talking about. And the leads still aren't coming in the way they should.
So you fall back on word of mouth. It works, until it doesn't. One or two quiet months and you're staring at the bank balance, lying awake at night, wondering what to do next.
This book gives you the complete system to fix it. Step by step, from scratch, even if nothing has worked before.




