{"product_id":"logos-that-last-how-to-create-iconic-visual-branding","title":"Logos That Last: How to Create Iconic Visual Branding by Allan Peters | Hardcover","description":"\u003cdiv\u003e\n  \u003cp\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003cem\u003eLogos That Last\u003c\/em\u003e. This landmark guide by award-winning graphic designer Allan Peters distills over two decades of experience designing for top brands like Google, Amazon, Disney, Target, and Nike.\u003c\/p\u003e\n\n  \u003cp\u003eWinner of the 2023 American Graphic Design Award for Book Design and recognized by Adobe.com as a top book for graphic designers, Peters shares his unique creative process for the first time. Discover how to build strong client relationships, cultivate consistency, and enhance productivity.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eDetailed case studies from concept to completion.\u003c\/li\u003e\n    \u003cli\u003eTips for transforming good ideas into great logos.\u003c\/li\u003e\n    \u003cli\u003eStrategies for extending a logo into a dynamic brand system.\u003c\/li\u003e\n    \u003cli\u003eAdvice for turning passion into a profession.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Allan Peters\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 208\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 22.1 x 2.03 x 25.65 cm\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 294 g\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRelease Date:\u003c\/strong\u003e 2023-11-09\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 0760383170\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 978-0760383179\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eWith \u003cem\u003eLogos That Last\u003c\/em\u003e, discover how to create inventive, thoughtful, and enduring logos using Peters’s hands-on, step-by-step process.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"by Allan Peters","offers":[{"title":"Default Title","offer_id":57825716404606,"sku":"0760383170","price":33.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/71I5bSIRuwL.jpg?v=1786373863","url":"https:\/\/www.yachew.com\/en-ch\/products\/logos-that-last-how-to-create-iconic-visual-branding","provider":"Yachew","version":"1.0","type":"link"}