{"product_id":"new-avatar-vinyl","title":"Kelela - new avatar [Vinyl]","description":"\u003cdiv\u003e\n\u003cp\u003eExperience the cathartic journey of Kelela's \"new avatar,\" a soul album born from the raw energy of her songwriting origins. This vinyl release captures the freedom and spontaneity that defined her inception as an artist, infused with a new level of conviction.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eArtist's Vision:\u003c\/strong\u003e Kelela shares, \"My origin story as a songwriter and artist set the context for the catharsis I experienced while making new avatar. I wrote my very first songs in a punk house. The indie scene I was part of provided me with an outlet for genre-defying experiments that illuminated intersections I was hearing in my head. We didn’t spend tons of time on songs cuz the kids in that scene didn’t care about nailing it. It was (lowkey) about messing up, giving 0 fucks and dismantling the need to be perfect in the first place. It took the pressure off and allowed my first vision of myself to blossom. I used a similar approach with this body of work - moving through with a lot of intention while capturing the freedom and spontaneity that inspired my inception as an artist. What you’re getting with this album is another facet of my world expressed with a new level of conviction, sometimes in the form of love+devotion and other times in the form of rage.”\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMusical Exploration:\u003c\/strong\u003e \"new avatar\" delves into intersections of sound, moving with intention while embracing the freedom and spontaneity that inspired Kelela's artistic beginnings. This album expresses another facet of her world with conviction, exploring themes of love, devotion, and rage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArtist: Kelela\u003c\/li\u003e\n  \u003cli\u003eAlbum: new avatar\u003c\/li\u003e\n  \u003cli\u003eFormat: Vinyl\u003c\/li\u003e\n  \u003cli\u003eLabel: Warp Records\u003c\/li\u003e\n  \u003cli\u003eRelease Date: 2026-07-10\u003c\/li\u003e\n  \u003cli\u003eNumber of Discs: 1\u003c\/li\u003e\n  \u003cli\u003eWeight: 227g\u003c\/li\u003e\n  \u003cli\u003eLanguage: English\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003cp\u003eDiscover a new level of conviction and artistic expression with Kelela's \"new avatar\" on vinyl.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kelela","offers":[{"title":"Default Title","offer_id":57826702393726,"sku":"B0GZDYKCPJ","price":50.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/81-YBOAl0kL.jpg?v=1786382416","url":"https:\/\/www.yachew.com\/en-be\/products\/new-avatar-vinyl","provider":"Yachew","version":"1.0","type":"link"}