{"product_id":"the-pricing-sprint-12-steps-to-unlock-the-power-of-pricing","title":"The Pricing Sprint: 12 Steps to Unlock the Power of Pricing by Jenny Millar \u0026 Ann Padley [Hardcover]","description":"\u003ch1\u003eThe Pricing Sprint: 12 Steps to Unlock the Power of Pricing\u003c\/h1\u003e\n\u003cp\u003eTransform pricing from a guessing game into a repeatable, evidence-driven process with this essential guide by Jenny Millar and Ann Padley. This book offers a step-by-step framework designed for management professionals struggling with discounting pressure or hesitant to adjust pricing, providing actionable strategies grounded in human behavior and commercial insight.\u003c\/p\u003e\n\n\u003cstrong\u003e\u003ch2\u003eMastering Value and Growth Through Pricing\u003c\/h2\u003e\u003c\/strong\u003e\n\u003cp\u003eMany businesses lose millions not due to product flaws or high costs, but by misjudging customer value. \u003cem\u003eThe Pricing Sprint\u003c\/em\u003e converts pricing into a collaborative conversation about value, equipping teams with the tools to design, test, and optimize strategies for sustainable commercial success.\u003c\/p\u003e\n\n\u003cstrong\u003e\u003ch3\u003eKey Benefits for Management\u003c\/h3\u003e\u003c\/strong\u003e\n\u003cul\u003e\n    \u003cli\u003eLearn 12 actionable steps to move beyond guesswork in pricing decisions.\u003c\/li\u003e\n    \u003cli\u003eDevelop pricing strategies that are customer-focused and market-aligned for growth.\u003c\/li\u003e\n    \u003cli\u003eFuel a repeatable, evidence-driven process for continuous pricing optimization.\u003c\/li\u003e\n    \u003cli\u003eAlign pricing with company values while building customer loyalty.\u003c\/li\u003e\n    \u003cli\u003eEngage your team in shaping a sustainable commercial strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cstrong\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003c\/strong\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBinding:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAuthors:\u003c\/strong\u003e Jenny Millar, Ann Padley\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrint Length:\u003c\/strong\u003e 256 pages\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 28, 2026\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 1399430807\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 978-1399430807\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 163 x 244 x 25mm (Approx. 6.4 x 9.6 x 1 inches)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 440g\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Bloomsbury Business (UK)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis hardcover edition provides a masterclass in shaping commercial strategy through effective pricing, ensuring your business delivers exceptional results.\u003c\/p\u003e","brand":"by Jenny Millar","offers":[{"title":"Default Title","offer_id":57581853573502,"sku":"B000GWSNIS","price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/3919\/1207\/files\/71UsvU8DOTL_0284bd7b-7340-4c11-8ccb-fb1b6cf99d65.jpg?v=1781883636","url":"https:\/\/www.yachew.com\/en-at\/products\/the-pricing-sprint-12-steps-to-unlock-the-power-of-pricing","provider":"Yachew","version":"1.0","type":"link"}