Experience unbeatable hydration and up to 35 hours of wear with Rimmel London's Lasting Finish 35 Hour Foundation, the brand's most hydrating long-wear formula. This full-coverage liquid foundation delivers a natural, healthy-looking finish while improving skin radiance. Enhanced with SPF20, it protects your skin from the sun while providing breathable, water-resistant, and transfer-resistant coverage that lasts all day.

Key Benefits:

• Full coverage with a natural, healthy-looking finish
• Up to 35 hours of wear, proven to outlast top competitors in the UK market
• Hydrating formula that improves skin radiance over time
• Breathable, crease-resistant, and sleep-proof for all-day comfort
• Clinically proven to deliver long-lasting, flawless results

Key Ingredients:

• Hyaluronic Acid – deeply hydrates and plumps the skin
• 2% Niacinamide – helps improve skin texture and tone
• Vitamin E (Tocopheryl Acetate) – provides antioxidant protection
• D5-free, vegan, and cruelty-free formula

How to Use:

• Apply using a foundation brush, sponge, or fingertips
• Blend evenly onto clean, moisturized skin
• Build coverage as needed for a flawless finish
• Use daily for best results and long-lasting wear

Additional Information:

• Volume: 30ml
• Color: 010 Rose Ivory
• Suitable for all skin types
• Vegan and cruelty-free certified
• Store in a cool, dry place away from direct sunlight

Transform your makeup routine with Rimmel’s advanced long-wear technology—delivering hydration, coverage, and protection in one powerful foundation.